Project Partners:

The new Voco Hotel offered our Client an opportunity to create a new retail experience for the fans and visitors to Leicester Tigers combined with a new Jenno's Coffee shop. 3 retail units within the existing building were opened up to form 1 free flowing space which was required to operate with and independent to the Coffee Shop, depending upon opening times and attendance on match days.

Our concept for the new Club Shop was designed with visitor flow in mind - with match days attracting more than 25,000 visitors to the largest Rugby Union ground in England, it was critical that fans and visitors were able to move freely through a space that maximised availability of merchandise. Finishes were purposely simple in order to make merchandise and offers stand out. The layout for the cafe was planned to maximise space whilst ensuring that the shop and cafe could operate independently. Jenno's colour scheme and fit out style were carried through from their other retail outlets.